Matchbook Privacy Notice

*Please click HERE to opt-out of selling your data.

To view our Trusted Partners who may receive personal data click HERE.

MATCHBOOK provides data services to other companies and organizations, as further described in this Privacy Notice.

This Privacy Notice explains how MATCHBOOK collects, uses, stores, and shares personal information about you when you visit our website located at or when we collect personal information from third parties such as mobile applications (“Apps”). This Privacy Notice also explains certain choices you may have regarding how we use this information about you, as well as rights you may have to access or correct the information we hold and use.

If you are located in the European Economic Area (EEA) and would like to review your rights under the GDPR, please go to Section 9 of this Privacy Notice. If you are a resident of California or Virginia or certain other states that have enacted privacy-specific consumer laws, you may review your data privacy rights under those types of state laws at Section 11 of this Privacy Notice.

Please note that we do not use any precise location data to create or build customer profiles or targeted audiences in connection with sensitive health based locations, nor do we permit our customers to do so. In addition, to further comply with specific state laws , we use commercially available information to assist in filtering out precise location data for sensitive health based locations in those states.

Below, we explain certain terms that we will use in this Privacy Notice that may make it easier to understand:

  • MATCHBOOK: Us, a Georgia data services company formally known as Matchbook Data LLC.
  • Site: Our website that you may visit at
  • Advertising ID: A unique alphanumeric string randomly assigned by operating system manufacturers to a Device. Examples of Advertising IDs include iOS IDFAs and Android Advertising IDs.
  • Devices: Internet-connected mobile devices such as Apple iPhones that use iOS or Samsung Galaxy devices that use Google’s Android OS.
  • Data Aggregators: Third party data companies that provide data to Matchbook, including personal data and information
  • Personal Information: This Policy refers to “Personal Information” and “Personal Data” interchangeably, to mean the types of information/data that applicable laws that use those terms refer to. It includes, for instance, device identifiers, precise location data, name/address, email address, and other unique identifiers that can be associated with them.
  • IP Address: a numeric address in a format that follows the Internet Protocal data rules and that is used to identify a computer, mobile phone, or other device connected to the internet.
  • Services: Our Services refer to the products and insights we create using location data, and using and providing IP Addresses and/or Advertising IDs to companies for marketing and research purposes; for example, to enable their research and personalized advertising.
  • Visitors: Individuals who visit our website or choose to provide information directly to us via the MATCHBOOK website “Contact Us” form.
  • Server to Server App / Server to Server Partner: MATCHBOOK partners with certain Data Aggregators who send us information using server-to-server transfers.
  • System Location Services: Device technologies that access information about your location (such as GPS coordinates) which is provided to Data Aggregators.

1. Summary: Who is MATCHBOOK?

MATCHBOOK is a platform for collecting, aggregating, licensing and managing data. In particular, we focus on the curation and use of high-quality location data to help provide insights to organizations of various kinds regarding patterns of peoples’ movements. Our platform assists a variety of businesses and organizations for purposes of facilitating their audience building and marketing and advertising activities, including measurement of advertising performance, and other research such as market research, and planning and research for civic associations.

2. What Types of Information Do We Collect?

A. Information We Collect from Data Aggregators

We collect information that may include IP Addresses, Advertising IDs, location information (described more fully below), and other information. If you would like to opt-out of our use of the Advertising ID on your Device, please take the steps explained in Section 6 below, entitled “User Choices and Opt-Out Tools”.

B. Information We Collect from Site Visitors

MATCHBOOK, along with our service providers and other vendors, collects information from Visitors to our Site, including information Visitors choose to provide to us on contact forms or through our support email addresses such as We and our vendors and service providers also collect information through passive, automated means such as cookies and web pixels. This is further described as follows:

  • Information Visitors Choose to Share: We may collect your full name, physical address, telephone number, and email address if you provide it to us. For example, you may choose to give us this information to register for an event, to learn more about our Services, or to set up an account with our platform. Our platform users may give us additional information, such as employer or payment information. You may learn more about our use of this type of information by emailing
  • Other Information Provided for Corporate Purposes: We sometimes receive and retain other information from companies and individuals, for corporate purposes, such as from individuals who may wish to do business wish us, or who may send us their resume, or from persons who work with us in the context of a business or prospective business relationship.
  • Information about Browsers or Devices: We may collect information about your computer (e.g. desktop or laptop), Device, tablet, or other internet-connected devices used to access the Site. This information may include technical details about your computer or Device (such as the Device type, operating system, system settings and configurations, IP Address, Advertising ID and mobile network carrier information) and information about how you use the Site (including details about the parts of the Site you access, traffic to and from other websites, timestamps, web log data, and other event information, including crashes and system activity). You may exercise control over this type of data collection by adjusting the settings on your device or browser (e.g., by disallowing cookies and using other similar settings).
  • Cookies: We, along with our service providers and other vendors, may place cookies on our Visitors’ web browsers. You may view our full cookie policy here. We may use cookies for retargeting and other types of interest-based advertising, which you may limit by exercising the opt-out choices described in Section 6.
  • Web Beacons: Web beacons or “pixels” are small, invisible webpage or email elements that may be used on the Site or in emails we send to you. We use them to deliver cookies, to count Site visits, to understand Site usage, to study the effectiveness of our advertising or marketing offers, and to learn whether you open an email or act upon it. You may limit this type of re-targeting and other types of interest-based advertising by exercising the opt-out choices explained in Section 6.

3. How We Use The Information We Collect from Data Aggregators?

When we collect information from Data Aggregators, MATCHBOOK may use it for any of the following purposes:

A. To make inferences based on collected data, including movement patterns and research for:

  • Data Products: Using Advertising IDs, IP Addresses, . For example, we may add other information to the location data we collect such as the name of a venue, time spent at a point of interest, or other information to a set of Advertising IDs or Installation IDs to enhance user profiles or to enable decision-making based on that information, such as executing a stock trade.
  • Advertising and Research: For advertising and research purposes, such as use by advertising technology platforms who use the information to provide similar capabilities. The information helps these platforms to make predictions and generate insights about trends in consumer or market behavior, or to conduct scientific research in connection with human movement patterns.

B. Interest-Based Audiences and Targeting Ads:

  • Interest-Based-Audiences: We use the information we collect to organize Device users into audience segments based on their inferred interests (for example, that a Device user is interested in attending sporting events, or certain kinds of retail stores). This enables our Clients to deliver advertising to those users when they are recognized on their own platforms.
  • Targeting Ads: By using audience segments, advertisers increase their chances of sending an ad that is more likely to be relevant.

C. Ad Measurement:

  • Ad Measurement Analysis: We use information we collect (such as location information and Advertising IDs) to assist advertisers with analyzing ad campaign performance – for example, by measuring how (or whether) Devices that were served with a particular ad engaged with the advertiser’s products or services. This is sometimes called ad measurement or attribution analysis. An example of this type of measurement or analysis would be if certain Devices were served with an advertisement for “MATCHBOOK Sandwich Shop” on Wednesday, and location data then showed traffic at MATCHBOOK Sandwich Shop on Thursday or Friday was higher than average, MATCHBOOK Sandwich Shop might conclude that its ad campaign performed well.

To learn more about how we share information, please refer to Section 5.

4. How Do We Use Information We Collect From Visitors?

We may use information we collect about Visitors for our corporate and internal purposes, including:

  • Analyzing what products and services Visitors may be interested in, the popularity of different pages of our Site, as well as how Visitors interact with our Site in other ways. If you give your personal contact information to us (e.g., your email address), we may combine that information with other information described in Section 2 to understand how to better serve you.
  • To communicate with Visitors, including to offer customer or Visitor support for the Site or the Services. For example, we may use your personal information solely for purposes of replying to your questions when you use the “Contact Us” form on the Site or send us an email at
  • Market research.
  • Direct and online targeted marketing in accordance with applicable law. For instance, we may “retarget” ads about our services to those who have visited our website, or if you provide us with your email, we may send you information about our services.
  • To improve, maintain, operate, and personalize the Site.
  • For human resource purposes.
  • For any other legitimate purpose upon proper notice and/or consent as required by law.

5. With Whom Do We Share Information We Collect?

We share the information we collect for purposes of operating our platform (for example, with our service providers) and for purposes of supporting the business of our customers. We may share information we collect from your Device as follows:

A. With Our Customers:

  • We share Advertising IDs and audience segments generated from those data points, with our customers and/or their service providers and platform providers (“Clients”).
  • Our Clients may include brand advertisers, data and technology platforms, advertising technology companies, and other organizations that study consumer behavior, provide tailored advertising, or study human movement patterns.
  • Some of these Clients may be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options that the NAI offers (and requires its members to provide), please see For information specific to mobile opt-out options, go to MATCHBOOK is not responsible for these Clients’ or any third parties’ privacy policies or opt-out programs or their compliance with NAI requirements.

B. With Our Service Providers:

  • We have contracts with businesses that assist us with our own business operations, such as Site hosting, database hosting, fraud detection and prevention, verification and reporting, data hygiene, human resources, marketing and advertising and email services, as well as billing or accounting functions, collections, technology, and other forms of operational support. Those businesses may have access to our information.

C. With Our Affiliates:

  • In the event we establish a subsidiary or otherwise become affiliated with another company, we may share any information that we have collected with those entities.

D. In Relation to Legal Proceedings or Process:

  • We may share information we have collected when we have a legal obligation to do so. This may include compliance with a binding court order, exercising, establishing or defending MATCHBOOK’s legal rights, or those of Clients or any other third party, or in good faith to comply with the requirements of any applicable law or legal process.
  • Similarly, we may disclose any information we have collected as required to respond in good faith to legal process, including subpoenas (whether civil or criminal), court orders or search warrants.

E. To Investigate Malfeasance and to Defend or Protect Ourselves or Third Parties:

  • We may share information to assist us in enforcing our legal rights, our Terms of Service, or other policies as applicable, or to investigate any potential violation of the same. We may also share information to investigate any potential violations of the law, to defend or protect ourselves, our Clients, or any third party from any potential harm (whether tangible or intangible).

F. In Relation to a Corporate Transaction:

  • If a third party seeks to acquire or actually acquires our business or assets in whole or in part, we may disclose information we have collected in connection to that transaction (including without limitation during due diligence that may be undertaken in advance of possible sales).

6. User Choices & Opt-Out Tools

You can manage the way that we use data collected passively from your Device in connection with the MATCHBOOK Site and the Services (e.g. Advertising IDs, Installation IDs, or cookies) as described below:

  1. Browser Settings: You may adjust the privacy and security settings of your web browser to change how your browser uses cookies.
  2. Opting Out of Interest Based Advertising on Mobile Devices: You can opt out of tailored advertising on mobile devices by companies that participate in the Network Advertising Initiative or the Digital Advertising Alliance by visiting the NAI’s Mobile Choices Page and following the instructions provided there.
  3. You can opt out of interest-based advertising on your browser by participating companies by visiting the NAI’s opt-out page or the DAA’s Consumer Choice Page. Residents of the EEA, UK and Switzerland may refer to The opt-out tools provided on these industry pages are generally based on cookie technologies. As such, if you delete your cookies (or change or update your web browser) you will need to repeat the opt out process. While our Services are generally not based on cookie technology, we are providing this information because we may partner with businesses to tailor ads for our own Services that do (for example, to retarget Visitors of Sites with advertisements). Further, certain third-party platforms may use information we have collected to match identifiers across devices – such as to tie a mobile Advertising ID by common IP Address to a browser-based cookie ID.
  4. MATCHBOOK Opt-out: You may limit the ways we use certain information we have collected by submitting an opt-out request by visiting this link: Your Privacy Choices and Opt-Out Rights. HERE
  5. Our Marketing Emails: If you receive marketing or promotional emails from us, you may opt out of receiving those messages by following the “unsubscribe” instructions contained in them, or by emailing us with your request at If you opt out of our marketing and promotional messages, you may still receive transaction- or service-related emails about your business relationship with us.

7. Security

We use administrative, technical, and physical safeguards designed to protect our physical infrastructure as well as in our computer systems, databases, and communications networks. These measures are intended to protect our systems (and the information contained therein) from loss, misappropriation, misuse, alteration or disclosure. No method of electronic transmission or storage is perfectly secure, however, so we cannot guarantee the security of information we collect with absolute certainty.

8. Cross-Border Transfers

Information we collect may be stored and processed by us in the UK, the European Union, and the United States. When you use the Site or our Services, the information we collect may be stored in or (if applicable) transmitted to the United States. Privacy laws in the United States and laws in certain other countries regarding the processing of personal information may not be as robust as those in your country.

9. The European Union and UK and Protections Under European Privacy Laws (GDPR and UK GDPR)

We (and those using our Services) are required to provide certain information about the processing of “Personal Data” of users in EEA and Switzerland under the GDPR of users in the UK under the UK GDPR. For purposes of this explanation, we will refer to both as “GDPR.” “Personal Data” generally refers to data that identifies or is capable of identifying a particular user or Device. Names and addresses, cookie IDs, Advertising IDs, precise location information, and biometric data are examples of “Personal Data.”

If you have any questions about MATCHBOOK’s processing of Personal Data in the context of the GDPR, You may contact our Chief Privacy Officer by emailing your questions to or contact our EU Representative at

The representations and information we provide below, which are applicable only to individuals located in the EEA, the UK and Switzerland, are provided for purposes of compliance with the GDPR. Please do not rely on the information below if you are not located in one of those regions.

A. Legal grounds for processing your Personal Data: Under the GDPR, we must disclose the legal bases we rely on to process Personal Data. Our legal bases for processing Personal Data for the purposes we describe in Section 2 and Section 3 above and Section 5 include:

  • Consent. We rely on your consent to provide our Services that use precise location information related to other Personal Data. We also rely on your consent to store and access information on your Device (e.g., Advertising IDs and precise location data). Our reliance on consent is in turn often in reliance on compliance steps required of Data Aggregators and by our Clients that use the Services. These steps are intended to confirm that your consent is collected in compliance with the GDPR and passed on to us and to our Clients and business partners such that we only facilitate the collection of data in compliance with the law. We may rely on your consent to process Personal Data in other circumstances as well. When we do so, we will follow applicable laws pertaining to providing and withdrawing consent. Our Clients, in turn, may be independent data controllers as to data in their own possession and control.
  • Legitimate interest. We may rely on legitimate interest as a legal basis for processing Personal Data in some cases. We may do so when we use Personal Data for purposes of maintaining the security or integrity of our services or assisting others in protecting their security or preventing crime (including to detect and prevent fraud or to facilitate the detection and correction of bugs or other errors). We also rely on legitimate interest when we use our own Clients’ Personal Data (or our Site Visitors’ Personal Data) to communicate with them about their use of our Services, or to analyze user activity on our Site.
  • Contractual Agreements. In some cases our basis for processing Personal Data is that the processing is necessary pursuant to a contractual relationship we have entered into (such as records and contact information related to our Clients).
  • Legal Obligations. We may process Personal Data when it is necessary for us to comply with our legal or regulatory obligations.

B. Transfers of Personal Data: When we collect Personal Data in the EEA, UK, or Switzerland, and then transfer it outside of those jurisdictions, we take measures to ensure that such Personal Data is protected by appropriate safeguards. In general, our transfers of Personal Data rely on Standard Contractual Clauses and Data Processing Agreements to safeguard that data where the GDPR or other European data protection laws require it. You may use the contact information below to request more information regarding how we safeguard your Personal Data and respect your privacy rights.

C. How We Retain Personal Data: We generally retain Personal Data we collect for as long as is necessary to either (1) provide our Services (absent a deletion or opt-out request); or (2) for other purposes including compliance with our legal obligations, dispute resolution, and to enforce our contracts. Our schedule for retaining Advertising IDs and Installation IDs is generally as follows: Advertising IDs and Installation IDs we collect in order to provide our Services are rendered inactive by us within 12 months after the time we last obtained your consent; however, we may retain data beyond 13 months where we have de-identified it (i.e., altered it in such a way that it cannot be linked to Personal Data). We also may retain this (and other) information insofar as we have a legal or operational need to do so, for example, for purposes of auditing, corporate record-keeping, legal compliance, accounting, security and bug-prevention purposes.

D. Rights of Data Subjects: Data Subjects have certain rights in connection with the Personal Data that data controllers process about them pursuant to the GDPR. These include the right to access Personal Data, the right to request correction of inaccurate Personal Data, the right to request the restriction of processing of Personal Data, the right to request deletion of Personal Data, and the right to object to processing of Personal Data (including when we process Personal Data to build a profile for targeted digital advertising). We describe these rights more fully below.

  • Right to Access: You may contact us at, in order to exercise your right to access Personal Data we process as a data controller. We will respond to your request by explaining the steps you must follow to access your Personal Data after we receive your request. Because we are required to verify the identity of the individual making a request before we provide access to Personal Data, we will evaluate requests to exercise certain rights to access Personal Data on a case-by-case basis. In conducting this evaluation, we may consider both (1) the effort involved in verifying whether Personal Data that we process actually pertains to the data subject making the request – and only to that data subject; and (2) any potentially negative consequences that may result from erroneously releasing Personal Data to an individual other than the data subject, in light of the sensitivity of the Personal Data at issue and the degree of certainty we can achieve through verification. We may also limit the amount or kind of Personal Data we will release in circumstances where we believe it is likely that the improper release of Personal Data would adversely affect the privacy rights and freedoms of the data subject. We will only honor requests for access to Personal Data for which we act as a data controller, as explained more fully in sub-section (d) below. Where we act as a processor for Personal Data on behalf of another entity (for example, our Clients), you may contact that company instead of MATCHBOOK to make a data access request.
  • Right to Correct: You may exercise your right to correct Personal Data by contacting us using the contact information provided below.
  • Right to Withdraw your Consent or Object to our Personal Data Processing: You may use the opt-out methods described in Section 6 of this Privacy Notice to withdraw your consent for our processing of your Personal Data (when we are relying on your consent). If you withdraw your consent, we will stop processing your Personal Data in connection with our Services within 30 days or fewer.
  • Right to Request Deletion: You have the right to request that we delete Personal Data concerning you that we process as a controller. If you use the opt-out process described above, we will also delete your Personal Data. You may also contact us at to request that we delete your Personal Data. We will provide further instructions on how you can exercise your right to deletion after we receive your email request. In certain circumstances we may keep copies of Personal Data in back-up files (or otherwise in inactive form), for certain of our internal purposes that are important to our business, including legal, auditing, accounting and billing, bug-detection and correction. We may keep such backups for as long as is necessary to fulfill those purposes.
  • Right to Make Complaints: You have the right to lodge a complaint regarding our processing of Personal Data with a relevant data protection authority. If you have a complaint, please contact us first to allow us to assist you in resolving it.

E. MATCHBOOK may act as either a data controller or a data processor in connection with the Personal Data we process, depending on the circumstances. EU data protection law distinguishes between companies that process Personal Data for their own purposes (i.e. “data controllers”) and companies that process Personal Data on behalf of and at the direction of other organizations (i.e. “data processors”). When we act as a data processor for other organizations, such as for our Clients, we may direct your requests or inquiries to the relevant data controller that is responsible for the processing of your Personal Data.

10. Children’s Data

We do not intend for our Services to be used in connection with minors under the age of 16, and we do not intentionally collect data from them. If you believe that we may have inadvertently collected of any such data, please use the contact information provided in Section 13 below to let us know.

11. Additional Information for Residents of California, Colorado, Connecticut, Montana, Utah, Virginia and other States with applicable privacy rights

California residents have certain privacy rights under the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (“CCPA”), and Virginia residents have similar privacy rights under the Virginia Consumer Data Protection Act of 2019 (“VCDPA”), with respect to personal information or personal data about them. Residents of Colorado, Connecticut and Utah have or will have similar rights on various effective dates during 2023 under either the Colorado Privacy Act (“CPA” effective July 1, 2023), the Connecticut Act Concerning Personal Data Privacy and Online Monitoring (“CTDPA” effective July 1, 2023), or the Utah Consumer Privacy Act (“UCPA” effective December 31, 2023). A number of other states’ residents have or will have similar protections at various time beginning in 2024 and 2025. We refer in this section to all states with privacy laws relevant to the below rights and disclosures as “Applicable States”).

A useful guidemap to consult as to what privacy laws exist in your state is located at (We are not responsible for the content in that tracker, which is not ours but rather is provided by a third party organization.)

Under the CCPA “Personal Information” generally means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Similarly, under the VCDPA and other state privacy laws, “Personal Data” means any information that is linked or reasonably linkable to an identified or identifiable natural person. When we use the term “personal information” in the following sections, we mean either your Personal Information under under the CCPA if you are a California resident or your Personal Data under the laws of other Applicable States.

If you are a resident of any Applicable States, this section of the Privacy Notice applies to you insofar as we have collected personal information about you, or have sold such information. However, if you are not a resident of such a state, you should not rely on the information we provide in this section as it does not apply to you.

As required by the CCPA and VCDPA, and the other applicable state laws when they become effective, we describe the personal information we collect about residents of those states, and the purposes for which we may use it, in the following sections:

  1. Categories of Personal Information We Collect; How We Use It; and How We Share with Third Parties
  2. The Business Purposes We Have for Collecting and Sharing Personal Information
  3. Privacy Rights and Choices
  4. Collection of Sensitive Personal Information and Your Right to Limit Use
  5. How to Exercise Your Rights and Submit a Consumer Request
  6. Right to Non-Discrimination
  7. Information About Individuals Under 16 Years Old
  8. Use of Authorized Agents

A. Categories of Personal Information We Collect; How We Use It; and How We Share with Third Parties

We may collect the categories of personal information about you described in the table below, depending on how you interact with us or our Services. The table also describes the categories of third-parties with whom we may share the categories of personal information specified. You may exercise your Right to Access in connection with any of the Personal Information Categories in the table below.

Identifiers (e.g., online identifiers; IP Address; Advertising IDs, other online or advertising platform identifiers)YesData Aggregators; Matchbook owned and operated websitesYesAdvertising networks (e.g., demand-side platforms, agency trading platforms); Agencies and advertisers; Data aggregators and resellers; Data analytics services; Financial institutions; Matchbook affiliates
Identifiers related to our own corporate “business to business” purposes and/or our Site (these are not utilized with our Services to Clients, but instead for, e.g., our own marketing and Approved Partner contact purposes): name, address, e-mail address, phone numberYesData analytics services and Data Aggregators; Matchbook owned and operated websitesNoOperating systems and platforms
Internet or Other Electronic Network Activity Information (e.g., information regarding a consumer or Device’s interaction with a website or application)YesData analytics services, Data Aggregators, and Matchbook owned and operated websitesYesAdvertising networks (e.g., demand-side platforms, agency trading platforms); Agencies and advertisers; Data aggregators and resellers; Data analytics services; Financial institutions; Matchbook affiliates
Geolocation Information (lat/long coordinates )YesData AggregatorsNo 


B. The Business Purposes We Have for Collecting and Sharing Personal Information

Our purposes for collecting and sharing Personal Information are described below (with examples). These details are also described in our Privacy Notice:

  • Tailored Digital Advertising:
    • Working with advertisers, audience companies, agencies and the technology platforms they use to: (1) target (such as by creating inferenced audience groups), send, tailor, optimize and analyze advertising and marketing messages in websites, mobile apps or across other channels; and (2) measure and analyze the effectiveness of those messages.
    • Create “identity” graphs to assist our Clients in finding users across multiple channels. This may include linking personal, device-based, or network-based identifiers (e.g., Advertising ID, IP Address, or email address).
  • Research for Marketing and Other Purposes:
    • We provide information for purposes including financial and market research, for the study movement patterns, for urban planning, for smart cities research, or for educational purposes.
  • To Operate Our Services: We use personal information to:
    • Enhance, test, update, and verify our own data and data-related services
    • Develop new products or services
    • Operate, analyze, enhance, and secure our services
  • Other Internal Business Purposes:
    • General Uses. We use personal information for internal research or operations, auditing, detecting and responding to security incidents, debugging, short-term and transient use, quality control, and legal compliance. Information we collect from our Sites and from Data Aggregators may be used for the above, in addition to our own marketing purposes.
    • Sharing for Purposes of Legal Compliance: We may share personal information with third parties for purposes of: (1) compliance with official legal process or a regulatory investigation (for example, a valid subpoena or court order); (2) enforcing our Terms of Service, this Privacy Notice, or other agreements, including investigation of suspected violations of the same; (3) responding to claims that certain content violates the rights of third parties; or (4) protecting the rights, property or personal safety of us (or our platform), our Clients, our affiliates, our agents, our platform users, or the general public. Similarly, we may share personal information with other entities to detect or prevent fraud, to prevent spam or malware, or other similar purposes.
    • Sharing In Connection With a Corporate Transaction: In the event of a major corporate transaction (such as a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets), we may share personal information in connection with that transaction, including for purposes of associated due diligence.
    • Sharing With Our Service Providers: We may share any personal information we collect with our service providers. Our service providers may include, for example, providers of: technology; support for our Clients; business operations; web or database hosting; billing; accounting; physical or information security; marketing and advertising; data management, validation, enhancement or hygiene; or providers that otherwise assist us with providing, developing, maintaining, or improving our Services.
    • Aggregate Information: We may use personal information to create aggregate information, or may de-identify any personal information we collect to make it such that it cannot be linked to you or your device (“Aggregate or De-Identified Information”). We may use Aggregate or De-Identified Information for any purpose, including, but not limited to, for research and marketing purposes. We may also share Aggregate or De-Identified Information with third parties, who may include advertisers or marketers, promotional partners, our sponsors, or otherwise at our discretion.

C. Rights and Choices of Certain US States Residents

If you are a resident of an Applicable State, you may have the right to request (1) that we disclose what personal information we collect from you; (2) to delete such information; and (3) to opt out of our sale of their personal information. The states that provide these rights to their residents include but are not limited California (under the CCPA), Colorado (under the CPA effective 7/1/2023), Connecticut (under the CTDPA effective 7/1/2023), Utah (under the UCPA effective 12/31/2023), and Virginia (under the VCDPA), as well as other Applicable States, as we have set forth above. These rights are subject to certain limitations, although you will not be discriminated against for exercising any of these rights. In certain circumstances, we may charge a reasonable fee to process your request to the extent permitted by law.

  • Right to Opt-out of the Sale of Your Personal Information:
    • California or Virginia residents may opt out of the “sale” of their personal information. Colorado, Connecticut or Utah residents may opt out as well when their laws become effective. “Sale” is defined broadly by the CCPA, the CPA, and the CTDPA to include making personal information available in exchange for any “monetary or other valuable consideration.” “Sale” is defined under the UCPA and the VCDPA to mean the disclosure of personal data for “monetary consideration.”
    • To “opt out” of our “sale” of your personal information you may use either of the methods below:
      1. By visiting this link: Your Privacy Choices and Opt-Out Rights..
      2. by emailing your opt-out your opt-out request to using a subject line that reads “Data Transfer Opt out.”
  • Right to Request Deletion of Your Personal Information:
    • If we have collected personal information from you, you may request that we delete such personal information. A request to delete is distinct from a request to “opt out” of our sale of your personal information. You may contact us by email at or call us toll-free at +1 (833) 267-5509 to exercise this right.
    • If you choose to exercise your right to deletion, there are certain circumstances under which we many nevertheless retain personal information as permitted by law, such as:
      1. To defend against fraudulent activity directed towards our business, systems, or users.
      2. To detect and fix technical issues that affect existing system functions (e.g., for de-bugging).
      3. As necessary for the protection of the free speech or other rights of us (or others).
      4. To assist with law enforcement requests made pursuant to lawful process.
      5. For certain scientific or historical research purposes.
      6. For our own internal purposes, provided they are reasonably related to your relationship with us.
      7. To comply with our legal obligations.
    • Please note that we require certain information in order to provide services to you. If you ask us to delete that information, it may prevent you from being able to access or use our services.
  • Right to Request Access to Your Personal Information:
    • Applicable States may give their residents the right to request that we disclose both the categories and specific pieces of personal information that we collect, use, or sell. These states may give their residents these rights also as those states’ data privacy laws become effective (the CPA and CTDPA on 7/1/2023 and the UCPA on 12/31/2023). We will comply with such requests if we can verify them to a legally sufficient degree. You may make such an access request by emailing us at with the subject line “Data Access Request” or by calling us toll-free at +1 (833) 264-5509
    • We may be able to adequately verify access requests for certain information we have collected. However, and in line with certain guidance provided by the California Attorney General, we do not provide location data in response to access requests due to the fact that we are not able to verify to a reasonably high degree of certainty that the location data we have collected pertains to the individual making such a request, or whether either an individual with custody of a Device — or the person making the request — is the rightful owner of the Device to which the information we hold pertains. For example, it is not uncommon for a person to be in possession of another person’s phone temporarily (for example, a partner, friend or work colleague’s mobile phone or tablet), whether or not such temporary possession is authorized. We take this approach in order to avoid a scenario where such a person in temporary possession of a phone might obtain potentially detailed and sensitive information pertaining to the phone’s owner through a request for access. We also believe California law compels us to avoid a scenario like this. In addition, a recent study found that roughly 50% of mobile phones were not password protected at all, making the possibility of such “spoofing” a tangible risk. Further, we do not have other, more conventional means to confirm the identity of a device’s true owner because for consumer privacy reasons we do not collect information such as name, address or email address that could be used to do so.
    • If you do not wish location data associated with your device to be used in the ways we describe above, we suggest that you make a request to opt out of sales of your information as detailed above. You can find complete information about how to exercise your right to opt out by visiting this link: Your Privacy Choices and Opt-Out Rights.

D. Our Collection of Sensitive Personal Information, and Your Rights to Limit Its Use:

  • Certain Personal Information that we collect and sell, such as precise geolocation of a person, household, or device, is considered “Sensitive Personal Information” under the data privacy laws of California (CCPA), Connecticut (CTDPA), and Virginia (VCDPA) and other Applicable States. We obtain the right to use and share this information, through the consent methods described in our Privacy Policy. California residents have the right to require a business to limit the use of their Sensitive Personal Information to only certain internal business purposes specified in the CCPA.
    • To limit the use of your Sensitive Personal Information, you may use either of the methods below:
      1. By visiting this link: Your Privacy Choices and Opt-Out Rights.
      2. By emailing your request to using a subject line that reads “California Limit SPI Use.”

E. How to Exercise Your Rights and Submit a Verifiable Consumer Request:

  • To exercise applicable privacy rights or to learn more about how to do so, residents of Applicable States may contact us using any of the following means:
    1. By visiting this link: Your Privacy Choices and Opt-Out Rights.
    2. By emailing your request to
    3. With respect to access or deletion requests, by calling us toll free at: +1 (833) 267-5509
  • In certain circumstances, we may not disclose some personal information to you in response to an access request where doing so presents too great a risk to you or our business. We may also withhold such information where we cannot verify your identity in connection to such personal information.
  • To learn about how to opt out of Tailored Advertising, please review and consider whether to use the industry opt-out mechanisms provided on the NAI (Network Advertising Initiative) page. We believe that opting out using these industry tools may be more efficient, faster, and more uniform compared to using manual opt out processes.
  • In the event we are not able to comply with your requests fully for any of the reasons described above, we will still explain the reasons why we could not fulfill your request. Certain consumers have the right to appeal our decision not to fulfill a request, and may do so by emailing our Chief Privacy Officer at with the subject line “Privacy Choices”

F. Right to Non-Discrimination:

  • If you elect to exercise your rights under the law of an Applicable State, we will not deny, charge different prices for, or provide a different level of quality of goods or services for that reason.

G. Information Regarding Individuals Younger than 16 Years Old:

  • Unless we have obtained legally sufficient consent to do so, we do not knowingly sell personal information pertaining to minors younger than 16 years old who reside in Applicable States. In the event we learn that we have collected or sold personal information regarding such residents, we will take reasonable steps to remove such information from our database (or we will obtain any legally required consents).

H. Authorized Agents:

  • You may exercise your rights described above under the the laws of Applicable States by designating an agent to make requests on your behalf. If you choose to designate an agent, we will take steps to verify both (1) your identity; and (2) that your designated agent has been authorized to make a request on your behalf by providing us (depending on the legal requirements in your state) with a written authorization signed by you or a copy of a valid power of attorney.

12. Changes to This Privacy Notice

In the event we make material changes to this Privacy Notice that may affect you, we will post prominent notice of any such changes on our website for not less than 30 days prior to the effective date of the changes. If you wish to stay abreast of all such changes, we suggest that you check this Privacy Notice frequently in order to stay informed of any such changes.

13. Contact Information

To ask questions about the information in this Privacy Notice or for more information about how we use information we collect, or to exercise any of the rights outlined in Section 9 or Section 11, you may contact us at:


P.O. Box 17247
Arlington,VA 22216


For EEA Residents: Please contact our EU Representative at Alternatively, they can be reached by post (The DPO Centre, Alexandra House, 3 Ballsbridge Park, Dublin, D04C 7H2) or +353 1 631 9460.

For UK Residents Please contact our UK Representative at Alternatively, they can be reached by post (The DPO Centre Ltd, 50 Liverpool street, London, EC2M 7PY) or +44 (0) 203 797 6340.

Last Update: May 2024