Campaign Measurement
Measure campaign impact with confidence
Accurate measurement is tough with dynamic IPs—but Matchbook makes it possible.
By matching clients’ physical data to IPs or IP data and MAIDs, Matchbook tracks device connections based on device derived data, giving you clear insight into the data behind cross-platform performance to prove ROI and optimize results.
Why Matchbook for campaign measurement?
With Matchbook, advertisers gain actionable insights that extend beyond last-click attribution.
By connecting the dots between impressions, engagement, and conversions, Matchbook ensures you understand the full impact of your campaigns, even when users switch devices or IPs are reallocated.
- Track conversions across devices, even as IPs change
- Link offline and online activity for accurate attribution
- Gain deeper insights with flexible, customizable reporting
- Identify device-level exposure to prevent oversaturation
- Prove ROI with verified, privacy-compliant data
What you can do with Matchbook
Cross-Device Attribution
Track how viewers move from one device to another before converting. Matchbook ensures you can accurately attribute results, even when IPs rotate or devices switch networks.
Household and Business-Level Insights
Measure the collective impact of campaigns on a household or business using Matchbook’s home vs. business IP filters. Track exposure at both individual and organizational levels.
Online-to-Offline Attribution
Connect digital ad exposure to offline purchases by matching CRM offline data to MAIDs and IPs. Whether in-store foot traffic or event attendance, Matchbook provides the insights to enable offline attribution measurement.
Ad Frequency and Saturation Management
Prevent ad fatigue and improve brand recall by monitoring how often an ad is shown across different devices at a location. Matchbook enables smarter frequency management to optimize ROI.
Matching Pathways
IP address to MAID
Measure mobile engagement after connected-device impressions, and attribute the resulting conversions back across screens
Physical address to IP address
Link offline data to online activity for store-visit attribution
HEM to IP Address
Match CRM and purchase records (matched by HEM) to ad-exposed IPs for closed-loop, offline sales attribution
