Identity Graph Augmentation
Enrich your identity graph with actionable data
Device switching and cookie loss weaken identity graphs—but Matchbook fills the gaps.
By linking IPs and MAIDs with an additional geolocation layer, Matchbook provides a more complete and accurate view of identifiers associated within your graph for smarter marketing.
Why Matchbook for identity graph augmentation?
Matchbook provides privacy-compliant data that enhances your existing identity graph.
Unlike static, outdated datasets, Matchbook continuously updates using billions of device-derived signals, ensuring your identity graph remains accurate. With customizable outputs and flexible matching parameters, Matchbook empowers you to enrich and maintain your graph with confidence.
- Strengthen customer profiles with device derived geolocation IP-to-MAID connections
- Ensure accuracy without the excess device fluff of old or stale MAIDs
- Expand graph coverage by identifying devices associated with input identifiers
- Enhance segmentation and targeting accuracy
What you can do with Matchbook
Customer Profile Enrichment
Enhance your existing identity graph by adding up-to-date IP and device-level data. Matchbook's insights provide a clearer view of consumer behavior, improving segmentation and personalization.
Audience Expansion
Identify additional household devices using MAID-to-IP matching. Expand your reach by targeting relevant devices not previously captured in your graph.
Data Clean-Up & Maintenance
Keep your graph free of noise by filtering out unreliable data. Matchbook’s customizable parameters allow you to remove proxies, mobile hotspots, and IPs with excessive device activity.