CTV/OTT Targeting
Ensure accurate reach from offline to online
Matchbook connects first-party offline CRM data to online environments by matching associated IP addresses, enabling precise targeting across CTV/OTT and other IP-based devices. Starting with a physical location, Matchbook identifies the most recently observed IPs using deterministic data—no probabilistic methods required.
Why Matchbook for CTV/OTT?
- Offline-to-Online Accuracy: Most IPs originally linked to CRM data become outdated in as little as one week. Matchbook refreshes connections on a daily basis received from device derived SDK collected data.
- Custom Lookback Windows: Matchbook can match as far back as 6 months or as recent as 1 month, flexible to your campaign goals.
- Privacy-First: Matchbook is built with privacy at its core.
- 25 Years of IP Intelligence: Matchbook removes mobile proxy and VPN IPs, matching only to stable Wi-Fi IPs.
- Global Scale: Operates across 250+ countries, delivering both reach and precision.
What you can do with Matchbook
Activate CTV/OTT Campaigns Using Offline CRM Data
Turn physical addresses into streaming impressions by matching CRM data to current associated IPs and targeting associated devices with CTV inventory.
Deliver to Fresh, Accurate IP-Based Audiences
Matchbook uses only recent, mobile-derived data to find the most accurate and recently seen IP addresses—ensuring your audience segments are always relevant.
Activate Across Any Platform
Matched IPs are returned for seamless deployment across DSPs, retail media networks, social platforms, and walled gardens—allowing you to execute at scale with confidence.
Want to go further cross-device?
Take your audience targeting further by matching IP addresses to the associated MAIDs (Mobile Ad IDs). Enabling reaching to mobile devices, further expanding your offline segments to the CTV/OTT channel as well as the mobile device reach.