The Cookieless Future is Coming

Although Google has officially abandoned its plans to phase out third-party cookies, the push toward privacy-first marketing continues. With Firefox and Safari maintaining their cookie restrictions and growing consumer demand for data transparency, companies still need to future-proof their strategies.  

Consumers are demanding greater control over their data, regulations are becoming stricter, and brands that continue to rely heavily on third-party cookies are facing real challenges. At the same time, advances in audience insights and changes in consumer behavior have made it more important than ever to rethink how we engage and measure audiences.

Navigating these changes isn’t easy, but you don’t have to do it alone. We’ve put together a free eBook to help you build a strategy that’s ready for the cookieless future.

Download our free eBook!

• Understanding the cookieless landscape: Learn how the phase-out of third-party cookies is reshaping audience targeting and measurement, and what you can do now to prepare.
• Dealing with identity fragmentation: Discover the growing challenge of fragmented data and how to solve it with first-party data and contextual targeting.
• Solving shifting consumer behavior: See how the shift to streaming, omnichannel marketing, and post-COVID habits are redefining campaign strategies.
• Building and scaling your first-party data strategy: Get actionable steps to collect, manage, and activate first-party data at scale for improved ROI.
• Targeting and attribution made easy: Explore how Matchbook can help you enhance audience insights, improve ad performance, and expand reach.