Account-based Marketing
Precision targeting for every account
Why Matchbook for account-based marketing?
Matchbook enhances ABM strategies by mapping business IPs to devices. Matchbook can match the MAIDs of mobile devices within target businesses to their most connected to IP addresses, reaching their CTV and other IP based devices to further encourage conversions.
Through precise IP intelligence and MAID matching, marketers gain a comprehensive view of how decision-makers engage with content. Filter by business IPs, removing mobile and VPN proxy traffic to prioritize the devices that matter most.
- Reach decision-makers on every device they use within their organization
- Target based on verified business IPs and eliminate noise from mobile or proxy IPs
- Expand reach by identifying additional devices connected to the same IP
- Optimize ad spend by serving account-specific messaging only to relevant devices
- Track engagement across channels for more accurate attribution
What you can do with Matchbook
Company-Wide Targeting
Matchbook pinpoints business IPs tied to your target accounts, helping you serve personalized ads to decision-makers across devices, from desktop to mobile.
Location-Based Account Targeting
Whether targeting corporate campuses, conference attendees, or remote teams, Matchbook’s geolocation data helps ensure your message reaches the right audience in the right location.
Account-Level Attribution
Measure success at the account level. Track which devices viewed your ads, which channels drove engagement, and how campaigns influenced pipeline growth.
Matching Pathways
Corporate IPs to MAIDs
Extend account targeting to employees’ mobile and home IPs when working remotely, and map that mobile engagement to the corporate network
Postcode, H3, Geohash to Corporate IPs
Target remote workers within defined geographic areas
Business HEM to Corporate IPs
Match target-account contact lists by hashed email (HEM) to corporate IP addresses to confirm which named contacts are active on the account's network
