Cross-Platform Targeting & Retargeting
Stay connected to your audience across every device
Why Matchbook for cross-platform targeting & retargeting?
Matchbook uses billions of device-derived, consented signals to identify the most accurate connections between devices under the same roof.
Unlike probabilistic models, which rely on assumptions, Matchbook’s deterministic approach ensures confidence in your cross-platform campaigns.
- Expand audience reach from CTV targeting or website traffic to mobile phones and tablets for extended targeting
- Follow the user journey across devices and deliver consistent messaging
- Reduce wasted impressions by excluding irrelevant devices with Matchbook’s additional metadata insights
- Ability for more accurate implementation of frequency capping across platforms with precise device insights
- Matchbook matches are delivered back to clients for activation across your preferred DSPs, retail media networks, walled gardens, and social platforms
What you can do with Matchbook
Extended Device Mapping
Identify all devices connected to a stable WIFI IP address and use MAID matches to deliver personalized messages across mobile and tablet devices. Ensure your brand is top of mind at every step of the customer journey.
Sequential Retargeting
Run campaigns that follow users across devices. Start with a brand awareness ad on CTV, then serve a retargeting message on their mobile device where they are most likely to convert.
Cross-Device Attribution
Understand the complete impact of your campaigns. Matchbook’s deterministic data ensures you can accurately attribute conversions across channels.
Omnichannel Frequency Management
Prevent ad fatigue and ensure optimal frequency by tracking impressions across devices. Matchbook provides additional data points enabling clients to control exposure across screens.
Matching Pathways
IP address to MAID
Retarget users on mobile after connected-device engagement, extend that engagement to larger screens like CTV or desktop, and measure attribution across the resulting conversions
Postcode, H3, Geohash
Enable location-based targeting by targeting devices within specific areas
HEM to IP address
Incorporate login and purchase-based identity (HEM) into the cross-device graph for more complete, deterministic targeting
