Matchbook announces new IP to HEM matching—connecting IP addresses and hashed emails to unlock new audiences across channels.
Learn More
Talk to an Expert

CTV/OTT Targeting

Ensure accurate reach from offline to online

Matchbook connects first-party offline CRM data to online environments by matching associated IP addresses, enabling precise targeting across CTV/OTT and other IP-based devices. Starting with a physical location, Matchbook identifies the most recently observed IPs using deterministic data—no probabilistic methods required.
Talk to an Expert

Why Matchbook for CTV/OTT?

  • Offline-to-Online Accuracy: Most IPs originally linked to CRM data become outdated in as little as one week. Matchbook refreshes connections on a daily basis received from device derived SDK collected data.
  • Custom Lookback Windows: Matchbook can match as far back as 6 months or as recent as 1 month, flexible to your campaign goals.
  • Privacy-First: Matchbook is built with privacy at its core. 
  • 25 Years of IP Intelligence: Matchbook removes mobile proxy and VPN IPs, matching only to stable Wi-Fi IPs.
  • Global Scale: Operates across 250+ countries, delivering both reach and precision.  

What you can do with Matchbook

Activate CTV/OTT Campaigns Using Offline CRM Data

Turn physical addresses into streaming impressions by matching CRM data to current associated IPs and targeting associated devices with CTV inventory.

Deliver to Fresh, Accurate IP-Based Audiences

Matchbook uses only recent, mobile-derived data to find the most accurate and recently seen IP addresses—ensuring your audience segments are always relevant.

Activate Across Any Platform

Matched IPs are returned for seamless deployment across DSPs, retail media networks, social platforms, and walled gardens—allowing you to execute at scale with confidence.

Matching Pathways

Physical address to IP address

Take offline data online
Target audiences near stores, events, or service areas

IP address to MAID

Retarget on mobile Capture attribution from CTV ads

Postcode, H3, Geohash to IPs

Flexible geo-based targeting

HEM to IP address

Link streaming-service logins (HEM) to household IPs for more precise measurement on registration-based platforms

Want to go further cross-device?

Take your audience targeting further by matching IP addresses to the associated MAIDs (Mobile Ad IDs). Enabling reaching to mobile devices, further expanding your offline segments to the CTV/OTT channel as well as the mobile device reach.

Ready to discuss your use case with one of our experts?

Talk to an Expert
Linkedin-in
Copyright ©2026 Matchbook. All rights reserved.

Matchbook is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website at sos.state.tx.us.

NOTICE REQUIRED UNDER TEXAS LAW: We may sell your sensitive personal data.